Miscellaneous Publications
Public Transportation Guides
Car-Free in Boston (with G. Lewin et al.). Boston, MA: Association for Public Transportation, 1st ed., October 1977; 2nd ed., October 1978; 3rd edition, November 1980. (No longer involved, but publication is now in its 10th edition).
RIDE ON! The Stanford Guide to Public Transportation in the
Bay Area, Stanford Workshops on Political and Social Issues,
60 pp. (editor), July 1971; second edition, October 1971.
Book of Conference Proceedings
Richard K. Robinson and Christopher H. Lovelock (eds), Marketing Public Transportation: Policies, Strategies, and Research Needs for the Eighties. Chicago, IL: American Marketing Association, 1981.This page maintained by Tim Lovelock webmaster@lovelock.com
keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 00-03-16