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Chapters in BooksChristopher Lovelock, [responses to questions] in Raymond P.
Fisk, Stephen J. Grove, and Joby John, eds, Services
Marketing Self Portraits: Introspections, Reflections, and Glimpses from the
Experts. Christopher H. Lovelock, "Functional Integration in Services: Understanding the Links between Marketing, Operations, and Human Resources," in T.A. Schwartz and D. Iacobucci (eds), Handbook of Services Marketing and Management. Thousand Oaks, CA: Sage, 2000, pp 421-38. Christopher H. Lovelock, "Managing Services: The Human Factor," in W.J. Glynn and J.G. Barnes, Understanding Services Management, Chichester (UK), John Wiley & Sons, 1995. Christopher H. Lovelock, "Technology: Servant or Master in the
Delivery of Services," in T.A. Schwartz, D.E. Bowen, and S.W. Brown
(eds.), Advances in Services Marketing and Management: Research and Practice,
vol. 4, Christopher. H. Lovelock and Charles B. Weinberg, "Public and
Nonprofit Marketing," in N. Capon (ed.) , Handbook
of Marketing Management. Christopher H. Lovelock, "Integrating Marketing and Operations in Service
Management," in David E. Bowen, Richard B. Chase, Thomas G. Cummings,
and Associates, Service Management Effectiveness. Christopher H. Lovelock and Charles B. Weinberg, "Planning and
Implementing Marketing Programs in Nonprofit Organizations," in Christopher H. Lovelock, "Marketing Corporate Financial
Services," in Eileen M. Friars and Robert N. Gogel,
The Financial ServicesHandbook. Christopher H. Lovelock, "Teaching with Cases," Chapter 5 in
Linda H. Lewis (ed.), Experiential and Simulation Techniques for Teaching
Adults, New Directions for Continuing Education, No. 30. Christopher H. Lovelock, "Marketing of Services" in V.P. Buell (ed) Handbook of Marketing, 2nd edition. Christopher H. Lovelock, "Developing and Managing the Customer
Service Function in the Service Sector." In John A. Czepiel,
Michael R. Solomon, and Carol F. Surprenant, The
Service Encounter. Christopher H. Lovelock and Charles B. Weinberg, "The Role of
Marketing in Improving Postal Effectiveness." In Joel Fleishman (ed.), The
Future of the Postal Service, Christopher H. Lovelock and Charles B. Weinberg, "Implementing a
Product Market Strategy: The Case of the Christopher H. Lovelock, "An International Perspective on Public
Sector Marketing." In M. P. Mokwa and S. E. Permut, Government Marketing: Theory and Practice,
Christopher H. Lovelock and Michael L. Rothschild, "Uses, Abuses, and
Misuses of Marketing in Higher Education," in Marketing for College
Admissions: A Broadening of Perspectives. Christopher H. Lovelock and Phillip Hyde, "Pricing Policies for Arts
Organization: Issues and Inputs." In M. P. Mokwa,
W. Dawson, and W. A. Prieve (eds),
Marketing the Arts. Phillip Hyde and Christopher H. Lovelock, "Organizational Size and
Its Implications for Marketing Strategy in the Arts." In M. P. Mokwa, Christopher H. Lovelock and Charles B. Weinberg, "Public and
Non-profit Marketing Comes of Age." In G. Zaltman
and T. Bonoma (eds). Review
of Marketing 1978. Christopher H. Lovelock, "Marketing National Change: Decimalization
in This page maintained by Tim Lovelock webmaster@lovelock.com keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services |
