Other Publications by Christopher Lovelock
Journal Articles
Chapters
In Books
Papers
Published in Conference Proceedings
Articles
in Business Magazines and Newspapers
Monographs
and Doctoral Dissertation
Miscellaneous
Publications
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keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 2003-03-12