Textual notes © Christopher H. Lovelock and Charles B. Weinberg

available from McGraw-Hill Primis:  www.mhhe.com/primis/catalog/pcatalog/D16-1.htm

Analyzing and Learning from Cases

Example of a Case Analysis

The Nature of Marketing

Market Selection

Product Policy

Distribution Channels and Delivery Systems

Advertising and Promotion

Personal Selling and Account Management

Pricing

Marketing Research

Strategic Market Planning

Organizing and Implementing the Marketing Effort

Glossary of Selected Marketing and Management Terms

Financial and Economic Analysis in Marketing

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Last Updated 2002-01-06

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