Materials Copyright President and Fellows of Harvard College

(available from Harvard Business School Publishing (www.hbsp.com), Richard Ivey Business School, ECCH at Cranfield, and Melbourne Case Study Services; a few are also available from Primis)
CASES and VIDEOTAPES
(

indicates a recent best seller)

9-575-060 Southwest Airlines (A)

9-575-061 Southwest Airlines (B) (sequel)
9-575-118 Southwest Airlines (C) (first half of (A) case)
9-575-135 Southwest Airlines (D) (2nd half of (A) case; can be used independently)
9-883-510 Videotape Southwest Airlines: Interview with Lamar Muse, 1978

9-576-056 Market Analysis

9-577-042 Federal Express (A)

9-579-040 Federal Express (B) (first half of (A) case)
9-579-041 Federal Express (C) (2nd half of (A) case; can be used independently)

9-579-500 Hood College (Condensed)

9-579-180 Beth Israel Hospital, Boston

9-580-133 American Repertory Theatre

9-580-151 The Parker House (A)

9-581-064 The Parker House (A-2), (sequel)
9-580-152 The Parker House (B) (separate case)

9-581-017 Federal Express: Customer Service Dept. (A)

9-581-102 Federal Express: Customer Service Dept. (B-1) (sequel)

9-581-084 Marriott's Rancho Las Palmas Resort

9-581-114 Dunfey Hotels Corporation

9-883-502 Videotape Dunfey Hotels: Interview with John Canas, 1981

9-585-172 United States Trust Co. of New York

9-593-037 Montecito State College

HARVARD BUSINESS REVIEW Article (May-June, 1979)

"Look to Consumers to Increase Productivity" by C.H. Lovelock & R. F. Young

CALIFORNIA MANAGEMENT REVIEW article (Winter 1996) (distributed by Harvard Business School, but not Harvard copyright)

"Developing Global Strategies for Service Businesses" by C.H. Lovelock and G.S. Yip

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Last Updated 00-03-16

keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services

Materials Copyright President and Fellows of Harvard College

(available from Harvard Business School Publishing (www.hbsp.com), Richard Ivey Business School, ECCH at Cranfield, and Melbourne Case Study Services; a few are also available from Primis)

CASES and VIDEOTAPES

9-575-060 Southwest Airlines (A)

9-575-061 Southwest Airlines (B) (sequel)

9-575-118 Southwest Airlines (C) (first half of (A) case)

9-575-135 Southwest Airlines (D) (2nd half of (A) case; can be used independently)

9-883-510 Videotape Southwest Airlines: Interview with Lamar Muse, 1978