CASES AND OTHER TEACHING MATERIALS PREPARED BY CHRISTOPHER LOVELOCK
Christopher Lovelock is widely recognized as an author of outstanding teaching cases. Many of his Harvard cases have become classics and one remains on the best seller list 25 years after it was first written. He is also a five-time winner of a Business Week European Case Award-most recently in 2000--and a 1997 winner of a European Foundation for Management Development case award.
List of Cases and Other Teaching Materials.
This listing includes some 50 currently available cases, textual notes, and videotapes
prepared by Christopher Lovelock, either as sole author, co-author, or in partnership with a
research assistant. (Some older cases, now out-of-print, can be found in one or more
of his books).
List of Distributors
Copies of all cases and textual notes that remain in-print can be obtained through one or more of four distribution sources, located in the US, Canada, Great Britain, and Australia, and collectively serving purchasers around the world.
This page maintained by Tim Lovelock webmaster@lovelock.com
keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 2002-01-06