Services Marketing: A European Perspective
by Christopher Lovelock, Sandra Vandermerwe and Barbara Lewis
Hemel Hempstead, UK: Prentice Hall Europe, 1999, 718pp.
ISBN: 0-13-095991-X
from amazon.co.uk
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A challenging and stimulating new text that responds to the needs of European instructors, students and professionals, this book comprises 16 chapters, 14 readings, and 19 cases. The readings are drawn from academic and professional publications on both sides of the Atlantic; they include both new and classic articles. The great majority of the cases, which are of varying lengths, have European settings.
Prepared by Dr. Lovelock as the lead author, in collaboration with Sandra Vandermerwe of Imperial College, London, and Barbara Lewis of the Manchester School of Management, UMIST, this book represents a substantial revision and update of Services Marketing 3/E, incorporating European perspectives and examples into each chapter of the text. The many new readings and cases have been selected with similar objectives in mind. This is one of the first textbooks in the world to feature the euro as the currency unit for financial examples.
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keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 2002-01-06