Services Marketing in Asia:

Managing People, Technology and Strategy

Christopher Lovelock, Jochen Wirtz and Hean Tat Keh

Singapore: Prentice-Hall/Pearson Education Asia, 2002, 706 pp. 

ISBN 0-13-060566-2

This adaptation of the fourth US edition of Services Marketing was created in collaboration with Jochen Wirtz and Hean Tat Keh (both of the National University of Singapore).  It focuses on service issues across a broad array of Asian countries, including China and Hong Kong, India, Indonesia, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, Taiwan and Thailand.  Asian examples and case studies are used throughout the book; there is also an introductory reading by Wirtz and Lovelock on Asia’s growing service sectors.

Services Marketing in Asia is designed both for individual readers and for use in business school courses. Instructors will appreciate the detailed resource manual and test bank, as well as the enhanced set of PowerPoint slides.

Table of Contents

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Last Updated 2002-01-06

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