Services Marketing:
An Asia-Pacific Perspective, 2/E
Christopher
H. Lovelock, Paul G. Patterson and Rhett H. Walker
Sydney Australia
ISBN: 1-74009-438-7
This adaptation of Services Marketing was created in collaboration with Paul Patterson (University of New South Wales, Sydney) and Rhett Walker (RMIT University, Melbourne); it focuses on service issues in Australia and New Zealand in particular and the broader Asia-Pacific region in general. The expanded second edition of the book features new material on customer behavior, measuring customer satisfaction, service delivery, and the strategic impact of information technology, as well as many new examples from the Asia-Pacific region.
The book is designed for use by MBAs, advanced undergraduates, and in executive development programs. Instructors will appreciate the detailed resource manual and test bank, as well as the enhanced set of PowerPoint slides.
This page maintained by Tim Lovelock webmaster@lovelock.com
keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 2002-01-06