PEDAGOGICAL AIDS FOR
INSTRUCTORS USING SERVICES MARKETING 4/E
Teaching aids included within the book
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An introduction to each chapter highlights key issues and questions to be addressed
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New and improved graphics, including reproductions of ads, are included to enhance both visual appeal and student learning.
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Review Questions and Applications Exercises are located at the end of each chapter.
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A short and accessible note for students on “Studying and Learning from Cases”
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There are study questions at the end of each case
The six-part Instructors Resource Manual for Services Marketing 4/E includes:
(2) Chapter-by-chapter teaching suggestions, plus discussion of learning objectives and sample responses to study questions and exercises;
(3) An overview of each reading, with suggestions for how to use it and the best chapter(s) with which to assign the reading in question.
(4) A description of 16 suggested student exercises and five comprehensive projects (designed for either individual or team use).
(5) Detailed teaching notes for each of the 10 cases, plus suggestions for possible chapters with which they might be paired.
(6) Index of the more than 200 PowerPoint slides, created specifically for use with this book (available to instructors on the Prentice-Hall Web site)
Prentice Hall Web Site for Services Marketing 4/E
Adopters may access and download the files for the 200+ PowerPoint color slides (consult your Prentice Hall rep for details)
This page maintained by Tim Lovelock webmaster@lovelock.com
keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 2002-01-02