Product Plus: Praise from Independent Reviewers:

"Lovelock shows us again how service-based businesses should respond to customers."
Sloan Management Review

"Practitioners will find it a rich source of practical ideas about how to improve their own competitiveness with some very useful frameworks to help them to analyse their own service issues."
International Journal of Service Industry Management

"What appeals about this book is that it strikes a balance between conceptual frameworks and real-life situations. ..[I]n his informal and easy writing style, Lovelock has peppered the book with interesting anecdotes..."
Business India

"Lovelock's very wide experience in service businesses and in education provides some very strong chapters."
European Management Journal

"...an easy, interesting read from which it would be difficult for the reader not to come away with at least a couple of new ways to make his/her business more competitive."
Services Marketing Today

"Lovelock's examples are entertaining and vivid—particularly one about how unintended, often counterproductive, policies can develop from a sequence of parly misunderstood observations."
Journal of Management Consulting

"Product Plus is an exceptional book that should be read by anyone in product development or marketing. The information is so timely and the company examples so pertinent that this reviewer has ordered more copies for use within his organization."
Journal of Product Innovation Management

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