Foreign Language Translations
Principles of Service Marketing and Management
Christopher Lovelock and Lauren Wright
PORTUGUESE (BRAZILIAN)
Serviços:
Marketing e Gestão.
São Paulo, Brazil: Editora Saraiva,
2002
(ISBN 85-02-03278-X). This book is an adaptation of the English-language
original and contains examples from Brazil. No cases are included.
JAPANESE
{Principles
of Service Marketing and Management}.
Tokyo: Hakutou Shobo, 2002
(ISBN 4-561-65127-6)
TAIWANESE (CHINESE TRADITIONAL)
{Principles
of Service Marketing and Management}.
Taipei: Pearson Education Taiwan and Yeh Yeh Book
Gallery Co., 2003.
(ISBN 957-8555-70-9)
THAI
{Principles
of Service Marketing and Management}.
Bangkok: Pearson Education Indochina Ltd., 2003.
(ISBN 974-904-803-2)
This page maintained by Tim Lovelock webmaster@lovelock.com
keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 2005-03-29