Principles of Service Marketing and Management
(Upper Saddle River, NJ: Prentice Hall, January 1999)
ISBN 013676875X 
By Christopher Lovelock and Lauren Wright
Lovelock and his coauthor, Lauren Wright of California State University, Chico, break new conceptual ground in this exciting and attractively presented text. Incorporating the latest thinking on managing and marketing services, the book introduces numerous new examples of innovative service organizations from the US, Canada, Europe, and around the world. It contains 16 chapters of text, 12 up-to-date, relatively short cases (including eight written by Lovelock and two by Wright), and a detailed glossary of definitions. Although the principal target audience is students taking courses in service management or marketing of services, the book is also ideal for self-study by managers.This outstanding new book is rapidly winning adoptions at business schools worldwide. Instructors who have used Lovelock's earlier text Managing Services: Marketing, Operations, and Human Resources (1992) or his book Product Plus (1994) for their courses may find this new text an appealing substitute.
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keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 00-03-16