Earlier Books By Christopher Lovelock

(Previous editions of current works or books no longer in print. In some instances, copies of these books may be obtained by  special order through barnesandnoble.com, borders.com, amazon.com or other major booksellers. They may also be available in public or university libraries.)

Services Marketing: Australia and New Zealand, 1998

Principles of Service Marketing and Management, (1/E) 1999

Services Marketing: 3/E, 1996 

Competing Through Services: Strategy and Implementation, 1994

Marketing Challenges: Cases & Exercises 3/E, 1993 

Managing Services: Marketing, Operations, and Human Resources 2/E, 1992

 Public & Nonprofit Marketing: Readings & Cases 2/E, 1990 

Public & Nonprofit Marketing 2/E, 1989

Managing Public Transit: A Strategic Approach, 1987 

·         Christopher H. Lovelock, Services Marketing, 2/E, Englewood Cliffs, NJ: Prentice-Hall, Inc., 1991

·         Christopher H. Lovelock and Charles B. Weinberg, Marketing Challenges: Cases and Exercises, 2/E, New York: McGraw-Hill, 1989

·         Christopher H. Lovelock, Managing Services: Marketing, Operations, and Human Resources[1/E], Englewood Cliffs, NJ: Prentice-Hall, 1988.

·         Christopher H. Lovelock and Charles B. Weinberg, Marketing Challenges: Cases and Exercises. [1/E], New York: McGraw-Hill, 1985.

  • Christopher H. Lovelock and Charles B. Weinberg, Public and Nonprofit Marketing: Cases and Readings [1/E], New York: John Wiley & Sons with the Scientific Press, 1984.

·         Christopher H. Lovelock and Charles B. Weinberg, Marketing for Public and Nonprofit Managers. [1/E], New York: John Wiley & Sons, 1984.

·         Christopher H. Lovelock, Services Marketing [1/E], Englewood Cliffs, NJ: Prentice-Hall, Inc., 1984.

·         E. Raymond Corey, Christopher H. Lovelock and Scott Ward, Problems in Marketing, 6/E. New York: McGraw-Hill Book Co., 1981.

·         Christopher H. Lovelock and Charles B. Weinberg, Readings in Public and Nonprofit Marketing. Palo Alto, CA: The Scientific Press, 1978

·         Christopher H. Lovelock and Charles B. Weinberg, Cases in Public and Nonprofit Marketing. Palo Alto, CA: The Scientific Press, 1977

  • Steven H. Star, Nancy J. Davis, Christopher H. Lovelock, and Benson P. Shapiro, Problems in Marketing, 5/E. New York: McGraw-Hill, 1977.

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Last Updated 2002-01-06

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