Managing Services: Marketing, Operations, and Human Resources 2/E
Christopher H. Lovelock
(Englewood Cliffs, NJ: Prentice Hall, 1992)
ISBN 0-13-561572-0
(International paperback edition only, not available in US, Canada, or Mexico)
Managing Services, a textbook containing 26 readings and 15 cases, is designed for use in courses and seminars on service management. As the title suggests, it focuses on the integration of three key functions in service management: marketing, operations, and human resources. The cases cover many different service industries. The readings are taken from a broad array of publications, ranging from Fortune, Wall Street Journal, European Management Journal, Harvard Business Review and Inc. to the Journal of Marketing, Journal of Management Science, Operations Research, and Sloan Management Review,
This book can be used as a stand-alone text or as a supplement to other textual material. Designed primarily for MBAs and advanced undergraduates in both the US and overseas, it can also be used in executive programs or for self-study.
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keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 00-03-16