Marketing Public Transit: A Strategic Approach

by Christopher H. Lovelock, Gordon Lewin, George S. Day, and John E.G. Bateson

New York: Praeger, 1987, 240 pp.
ISBN 0-275-92499-8.

Designed for public transit managers, transportation planners, and consultants, this book provides a practical orientation to effective transit marketing. It addresses both marketing research topics and management decisions in service design, pricing, and communications. Based on extensive research—offering examples from transit authorities in the US, Canada, and Europe—the book demonstrates the importance of integrating a customer perspectiver into other functional areas of transit management, such as operations and human resources. It also addresses broader issues that play a vital role in ensuring transit success, including working with third parties (such as employers) on institution of flextime and staggered work hours, parking management, employee ridesharing, and transit pass subsidies.

Marketing Public Transit is also useful as a text for participants in transit management seminars.

This page maintained by Tim Lovelock webmaster@lovelock.com
Last Updated 00-03-16

keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services