Services Marketing: Australia and New Zealand

Christopher H. Lovelock, Paul G. Patterson and Rhett H. Walker

Sydney: Prentice-Hall Australia, 1998, 570 pp. 
ISBN 0-7248-1123-0

An adaptation of Services Marketing 3E, created in collaboration with Paul Patterson (University of New South Wales) and Rhett Walker (University of Tasmania). This book includes 15 chapters, 11 readings, and 15 cases. Text, cases, and readings feature numerous examples from Australia and New Zealand.

New material has been added on customer behavior, measuring customer satisfaction, service delivery, and the strategic impact of information technology. The book is designed for use by MBAs, advanced undergraduates, and in executive development programs.

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Last Updated 00-03-16

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