Books Written or Co-Authored by Christopher Lovelock
Books marked
are
available through BarnesandNoble.com (and
other online booksellers in the US)Books marked
are
available through www.amazon.co.uk Books marked
are
available through www.fnac.fr US Editions
Principles of Service Marketing and Management,
2/E, 2002
Services
Marketing: People, Technology, Strategy, 5/E, 2004
Product
Plus: How Product + Service = Competitive Advantage,
1994
International Adaptations of Services Marketing
asia
Services Marketing in Asia:
People, Technology and Strategy, 2/E, 2005
AUSTRALIA AND Asia-Pacific
Services Marketing:
An Asia-Pacific and Australian Perspective, 3/E, 2004
EUROPE
Services Marketing:
A European Perspective, 1999
Foreign Language Versions of Services Marketing
CHINESE (MANDARIN)
{Marketing
Service}, 2001
TAIWANESE (CHINESE TRADITIONAL)
{Services Marketing}, 1999
FRENCH
Marketing
des Services, 5/E, 2004
SPANISH
Administración de Servicios:
Estrategias de Marketing, Operaciones, y Recursos Humanos, 2004
Foreign Language Translations of Principles of Service Marketing and Management
PORTUGUESE (BRAZILIAN)
Serviços:
Marketing e Gestão.
JAPANESE
{Principles
of Service Marketing and Management}.
TAIWANESE (CHINESE TRADITIONAL)
{Principles
of Service Marketing and Management}.
THAI
{Principles
of Service Marketing and Management}.
Earlier
books and previous editions
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keywords: christopher lovelock, harvard business school, executive development, management seminars, marketing cases, product plus, consulting, public and nonprofit marketing, Mercadotecnia de Servicios, marketing des services, competing through services
Last Updated 2005-03-29