2000

• Overall Winner (with Jean-Claude Larréché) of the Business Week / ECCH European Case of the Year award for "First Direct: Branchless Banking."

1997

• Co-winner (with Jean-Claude Larréché) of European Foundation for Management Development Award for best case in the relationship marketing category for "First Direct: Branchless Banking."

1995

• Winner of American Marketing Association 1995 Award for Career Contributions to the Services Discipline.
• Winner (with Sandra Vandermerwe) of ECCH European Case of the Year Award in the marketing category for "Singapore Airlines: Using Technology for Service Excellence."

1994

• Overall winner of ECCH European Case of the Year Award for "Federal Express: Quality Improvement Program."
• Runner Up (with Sandra Vandermerwe) of ECCH  Case of the Year Award in the marketing category for "Singapore Airlines: Using Technology for Service Excellence."

1993

• Winner of ECCH European Case of the Year Award in the Policy and General Management category for "Federal Express: Quality Improvement Program."

1984

• Winner of the Alpha Kappa Psi award for the most outstanding Journal of Marketing article contributing to the understanding of the marketing profession for "Classifying Services to Gain Strategic Marketing Insights."