Christopher H. Lovelock, "Cultivating the Flower of Service: New Ways of Looking at Core and Supplementary Services." In Pierre Eiglier and Eric Langeard, Marketing, Operations and Human Resources Insights Into Services. Aix-en-Provence, France, Institut d'Administration des Entreprises, 1992.

Jodie Lehman and Christopher H. Lovelock, "Marketing Services to Accompany High Technology Products," in Carl Surprenant (ed.), Add Value to Your Service. Chicago: Amer. Marketing Association, 1988.

Christopher H. Lovelock, "The Impact of Operations on Customers," in J. Czepiel et al. (eds.), The Services Challenge: Integrating for Competitive Advantage. Chicago, IL: Amer. Marketing Association, 1987.

Charles B. Weinberg and Christopher H. Lovelock, "Pricing and Profits in Subscription Service Marketing: An Analytical Approach to Customer Valuation," in M. Venkatesan, D. M. Schmalensee, and C. Marshall (eds.), Creativity in Services Marketing: What's New, What Works, What's Developing. Chicago: American Marketing Association,1986.

Christopher H. Lovelock, "Think Before You Leap in Services Marketing," in L. L. Berry, G. L. Shostack, and G. Upah (eds.), Emerging Perspectives on Services Marketing. Chicago: American Marketing Association, 1983.

Christopher H. Lovelock, "Why Marketing Management Needs to be Different for Services," in J. H. Donnelly and W. R. George (eds.), Marketing of Services. Chicago: American Marketing Association, 1981.

Christopher H. Lovelock, Eric Langeard, John E. G. Bateson and Pierre Eiglier, "Some Organizational Issues Facing Service Marketers," in J. H. Donnelly and W. R. George (eds.), Marketing of Services. Chicago: American Marketing Association, 1981, pp 168-71

Christopher H. Lovelock, "Towards a Classification of Services," in C.W. Lamb, and Patrick M. Dunne (eds.), Theoretical Developments in Marketing. Chicago: American Marketing Association, 1980, pp 72-76.

Christopher H. Lovelock, "Theoretical Contributions from Services and Nonbusiness Marketing." In O. C. Ferrell, S. W. Brown, and C. Lamb, Conceptual and Theoretical Developments in Marketing. Chicago, IL: American Marketing Association, 1979.

Pierre Eiglier, John Bateson, Eric Langeard and Christopher Lovelock, "Participation du Client au Système de 'Servuction': Concepts et Mésure." In Marketing of Services. Aix-en-Provence, France: Institut d' Administration des Entreprises, 1979.

Christopher H. Lovelock, "Doctors in Marketing: Teachers, Researchers, Practitioners, or Authors?" In S. C. Jain (ed.), Research Frontiers in Marketing: Dialogues and Directions. Chicago, IL: American Marketing Association, 1978.

Christopher H. Lovelock and David J. Reibstein, "Developing Marketing Strategies for Public Transportation: Insights from Attitude-Behavior Research". In Marketing for Public Agencies. Aix-en-Provence, France: Institut d'Administration des Entreprises, 1978.

Christopher H. Lovelock, "Consumer Research in Urban Transportation: Some Methodological Issues." In B. B. Anderson (ed.), Advances in Consumer Research, Vol. III. Association for Consumer Research, 1976.

Christopher H. Lovelock, "A Market Segmentation Approach to Transit Planning, Modeling and Management," in Proceedings, 16th Annual Meeting, Transportation Research Forum, 1975. [Reprinted in Ralph M. Gaedecke (ed.), Marketing for Public and Private Nonprofit Organizations: Perspectives and Illustrations, Goodyear, 1977; and in P. Kotler, O.C. Ferrell and C.W. Lamb, Strategic Marketing in Public and Nonprofit Organizations: Cases and Readings, 2/e and 3/e Prentice-Hall, 1983 and 1987.]

Christopher H. Lovelock, "Marketing Consumer Services: Insights From the Public and Private Sectors." In Recherches en Marketing des Services. Aix-en-Provence, France: Institut d'Administration des Entreprises, 1975.

Christopher H. Lovelock and Charles B. Weinberg, "Contrasting Private and Public Sector Marketing". In R. C. Curhan (ed.), Marketing's Contributions to the Firm and Society. Chicago, IL: American Marketing Association, 1975.

Christopher H. Lovelock, "Researching and Modeling Consumer Choice Behavior in Urban Transportation." In M. J. Schlinger (ed.) Advances in Consumer Research, Vol. II. Chicago: Association for Consumer Research, 1975.