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Monographs and Doctoral Dissertation |
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Monographs Pierre Eiglier, Eric Langeard, John E. G. Bateson, Christopher H. Lovelock and Robert F. Young, Marketing Consumer Services: New Insights. Cambridge, MA: Marketing Science Institute, 1977. Christopher H. Lovelock and Jon Twichell, "No Fare and Low Fare Transit: An Evaluation of Their Feasibility and Potent Impact in the San Francisco Bay Area." Prepared for the California Legislature through the Metropolitan Transportation Commission. Springfield, VA: Nat. Technical Information Service, #PB-223 109, 1973. Christopher H. Lovelock, "Balanced Transportation Planning for Suburban and Academic Communities" (ed. and contributor). Stanford, CA: Stanford Workshops on Political and Social Issues, 1971.
Doctoral Dissertation
Christopher H. Lovelock, "Consumer Oriented Approaches to Marketing Urban Transit," Ph.D. dissertation, Stanford University, Graduate School of Business, 1973. Eric Langeard, John E. G. Bateson, Christopher H. Lovelock and Pierre Eiglier, Services Marketing: New Insights from Consumers and Managers. Cambridge, MA: Marketing Science Institute, 1981.
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