The content of Services Marketing: People, Technology, Strategy, 6/e reflects ongoing business and economic developments, innovative analysis of services, and recent research insights.   Students, faculty members and  practitioners will all  find it  a valuable source of frameworks and strategic insights.

New Framework. The text is organized around a new framework for developing effective service marketing strategies that emphasizes the value exchange between suppliers and their customers.  This framework allows for a flexible approach to teaching, forms the structure of the book, and enables students to see how different chapters relate to each other. 

New Chapter Content. Each chapter has been revised to incorporate new examples and th4e latest research

New Glossary of key terms specifically relevant to services marketing

 New and Improved Pedagogical Aids

·      Enhanced instructor’s manual offers teaching hints and references to video resources; includes answers to new and revised study questions and exercises from each chapter

·         Brand new test bank for quizzes and exams

·         Wide selection of redesigned PowerPoints (500+) helps instructors to  customize lectures

 View list of international adaptations and translations