Available from McGraw-Hill Primis:  http://www.mhhe.com/primis/catalog/pcatalog/D16-1.htm

• Analyzing and Learning from Cases
• Example of a Case Analysis
• The Nature of Marketing
• Market Selection
• Product Policy
• Distribution Channels and Delivery Systems
• Advertising and Promotion
• Personal Selling and Account Management
• Pricing
• Marketing Research
• Strategic Market Planning
• Organizing and Implementing the Marketing Effort
• Glossary of Selected Marketing and Management Terms
• Financial and Economic Analysis in Marketing