We are proud to announce the recent publication of Essentials of Services Marketing, a new full-color text book that Christopher was working on at the time of his passing with his co-author Jochen Wirtz.
Please send any professional inquiries to Jochen Wirtz at
Christopher's family may be contacted at
A page for your comments will be added soon. In the meantime, please do email us with us your thoughts, stories, and humorous anecdotes about Christopher's life and we will post them in due course.
It was a wonderful assignment with a great client, driven by the firm’s president and COO, who not only commissioned a condensed 3-hour version of the program for himself and all his top reports, but also periodically spent an hour or so at the back of the classroom in several successive programs. A talented and highly-effective human resources manager played a key role in program design, execution, and ensuring selection of the right participants. As news of the program spread from early participants, demand for broader participation led to additional sessions.
In October 2004, Christopher Lovelock gave a plenary presentation at the annual Frontiers in Services conference at the University of Miami and co-sponsored by the American Marketing Association. His topic, whose tongue-in-cheek title and seasonal graphics reflected the fact that it was being delivered on the morning of Halloween, was “The Future of Services Marketing: Trick or Treat for Practitioners, Customers, Students, and Academics?” The presentation came two years after he presented a competitive track paper, titled “Do We Need to Rethink the Field of Services Marketing” at an earlier Frontiers conference held at Maastricht University in the Netherlands. The answer to that earlier question was now a resounding “yes!”
Every two years, the Service Research Center at Karlstad University in south-central Sweden co-sponsors a conference on a theme broadly related to quality in service (QUIS). These conferences alternate between Karlstad and a North American site. In 2002, QUIS8 was held at the University of Victoria in BC, Canada. In June, 2004, when QUIS9 returned to Karlstad, Christopher Lovelock was an invited plenary presenter. He spoke about a new research project on which he is starting work with several collaborators on several continents, “Developing Services for the Bottom of the Economic Pyramid: A Management Challenge and Research Opportunity.”
New and Recent
In October 2004, Christopher Lovelock gave a plenary presentation at the annual Frontiers in Services conference at the University of Miami and co-sponsored by the American Marketing Association. His topic, whose tongue-in-cheek title and seasonal graphics reflected the fact that it was being delivered on the morning of Halloween, was 
Every two years, the Service Research Center at Karlstad University in south-central Sweden co-sponsors a conference on a theme broadly related to quality in service (QUIS). These conferences alternate between Karlstad and a North American site. In 2002, QUIS8 was held at the University of Victoria in BC, Canada. In June, 2004, when QUIS9 returned to Karlstad, Christopher Lovelock was an invited plenary presenter. He spoke about a new research project on which he is starting work with several collaborators on several continents, 